What is Twitch Partner Plus? 70/30 is back, but with a twist

It looks like Twitch has succumbed to the criticism and brought back the 70/30 subscription split with the new Partner Plus program. The updated partnership rules were announced in a recent blog post and will go into effect in October. The eligibility criteria for participation will be simple. While this is a step up from the previous 50/50 split that drew the ire of many content creators, there have been significant changes to how subscriptions are calculated.

According to the blog post, partners who have at least 350 recurring paid subscriptions within three consecutive months will automatically gain access to the affiliate program. However, there is a nuance here. "Recurring Paid Subscriptions" excludes Gifted and Prime Subscriptions, which are essential for most content creators on the platform, especially the smaller ones.

Consider the new Twitch Partner Plus program: which subscriptions are eligible for the new 70/30 split?

While streamers have been asking for the Amazon-owned platform to return to a 70/30 subscription split after changing to a 50/50 split in 2022, there are exceptions to the Partner Plus program. As mentioned, only recurring paid subscriptions will count towards the new split.

It appears that the 350 subscriber threshold for the new program only counts subscriptions that are not gift or Prime subscriptions, making it difficult for smaller streamers to access.

Luckily, on the positive side, gift subscriptions will still fall under the 70/30 split. However, this does not apply to subscriptions from Amazon Prime.

For those who are confused by this situation, here is a chart from the Twitch FAQ section to help clear things up.

What subscriptions count towards the Partner Plus program? (Image credit: Twitch)

It is important to note that the 70/30 split only applies to the first $100 annual income, after which it reverts to the 50/50 split.

This drew backlash from the community, with many users expressing their opposition to Twitch's decision on social media, criticizing the move while others hail it as "a step in the right direction." Below are some of the reactions to the Twitch announcement on Twitter:

• User A wrote: "Twitch, you keep making bad decisions, dropping your Prime subscription only reduces the appeal of the new 70/30 split. You must pay attention to our appeals!”
• User B expressed his satisfaction and said: “It's good that Twitch brought back the 70/30 split! This is a step in the right direction to support our favorite streamers."
• User C asked a question: "Why is Twitch excluding Prime subscriptions from the new Partner Plus program? This creates disparity for streamers, especially for smaller channels.”

Despite some positive changes to the Partner Plus program, the decision to eliminate Prime subscriptions has caused controversy in the Twitch community. Users are expressing concern about restrictions on small streamers and urging Twitch to reconsider. However, future changes to the Twitch Partner Program remain unknown at this time.

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